Seth Rogen Shares The Secret To Growing His Cannabis Brand Houseplant

In 2019, Hollywood’s favorite stoner comedian (along with his writing partner, Evan Goldberg, and longtime friend Michael Mohr) cofounded a company that focuses on smoking accessories—including items designed by Rogen himself—and other homewares for weed enthusiasts. They also sell Houseplant pot. Rogen and Mohr talk about how they put the high into high design.

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